Ungaliqala njani ishishini lakho leMpahla kunye nathi
2024-05-31
Ukuba uyayithanda ifashoni, ukuqala ishishini leempahla kunokuba yeyona ndlela ibalaseleyo yokuguqula ubuchule bakho bube ngumsebenzi ophumelelayo. Ngokukhululeka kokuthengisa iimpahla kwi-Intanethi, kuyafikeleleka ngakumbi kunangaphambili ukusungula uphawu oluyimpumelelo lwempahla. Kukho amanyathelo ahlukeneyo okuthengisa iimpahla, ukusuka ekufumaneni umenzi wempahla oyingcali kwaye ufumane abathengi abanomdla ngakumbi. Nasi isikhokelo esibanzi sendlela yokuqalisa ishishini lempahla ukusuka ekuqaleni ukuya ekugqibeleni:
1. Chaza isimbo sakho sempahla
Umzi-mveliso wefashoni mkhulu, ubandakanya iibrendi ezingenakubalwa ezinesitayile esikhethekileyo kunye ne-niches. Ukuze ugqame, kufuneka unqume kwaye unamathele kwisitayile sakho. Oku kuya kukunceda wenze umgca wemveliso ohambelana nemarike yakho ekujoliswe kuyo kwaye useke isazisi sophawu oluqinileyo. Nangona kunokuba nzima ukubonelela wonke umntu, iimpawu eziphumelele kakhulu zine-niche ecacileyo kwaye zinamathele kuyo. Nantsi imizekelo yeebrendi ezigqwesileyo kwiimarike ezahlukeneyo:
Wrangler (Ngokungaqhelekanga)
Adidas (Ezemidlalo)
H&M (Eyesiqhelo)
URalph Lauren (Okudala)
Khetha i-niche yakho kunye nokugxilwa kwesini ngokusekelwe kumandla akho kunye nomdla.
2. Baqonde Abaphulaphuli Bakho
Ukuchonga abathengi bakho abafanelekileyo kubalulekile xa uqala ishishini lakho lempahla. Ifashoni inokwenza oku kube lula kwaye kube nzima ngakumbi, njengoko kufuneka wazi ukuba ngubani oza kunxiba iimpahla zakho kunye nokuba uzifumana phi (zombini kwi-intanethi nangaphandle kweintanethi). Qwalasela le mibuzo ukumisela abaphulaphuli bakho:
Ngoobani?
Zeziphi iimpawu zempahla abazithandayo?
Bathenga phi?
Bathenga kangaphi?
Ingaba balandela iintsingiselo?
Luthini uluhlu lwamaxabiso azo?
Yintoni ephembelela izigqibo zabo zokuthenga?
3. Yenza iSicwangciso soShishino
Qala ngokuphuhlisa isicwangciso sentengiso, uchaze amajelo oza kuwasebenzisa ukuthengisa iimveliso zakho, nokuba kukwi-intanethi okanye kwiivenkile ezibonakalayo, kunye nendlela oza kulithengisa ngayo ishishini lakho ukuqhuba iintengiso. Emva koko, chaza igama lakho kwaye wenze ii-asethi zebhrendi. Qinisekisa ukuba igama kulula ukulibiza kunye nokupela. Nje ukuba unegama leshishini, khetha isilogeni (ukhetho), iskimu sombala webrand, kwaye uyile uphawu lwakho. Okokugqibela, bhalisa ishishini lakho kwaye ufake isicelo seemvume eziyimfuneko okanye iilayisenisi ezifunekayo kwindawo yakho.
4. Yenza uYilo olulodwa
Ukudala uyilo olulodwa linyathelo elibalulekileyo xa usungula umgca wempahla, ngakumbi kubaqalayo. Ikunceda ukuba ugqame kwimarike yefashoni exineneyo. Landela la manyathelo ukwenza umbono wakho uphile.
Chaza isazisi seBrand yakho: Misela iimpawu ezizodwa zebhrendi yakho, njengobuhle bayo, injongo, kunye nabaphulaphuli ekujoliswe kubo. Esi siseko siya kukhokela inkqubo yakho yoyilo.
Cwangcisa Izimvo Zakho: Sebenzisa ipensile nephepha ukuzoba iikhonsepthi zoyilo lwakho. Oku kunceda ukuba ube nombono wezimvo zakho kwaye wenze uhlengahlengiso oluyimfuneko.
Sebenzisana noMyili okanye uMenzi: Sebenza neengcali ukwenza iiprototypes zomzimba okanye iisampulu zoyilo lwakho. Oku kukuvumela ukuba ubone kwaye ulungise uyilo lwakho ebomini bokwenyani. Ukuba awubazi nabaphi na abayili, cinga ngokuqesha omnye ngamaqonga afana ne-Fiverr, ukuqala kwi-5 yeedola. Okanye ungasebenzange SYH Impahla, sineqela loyilo lobuchwephesha, sixelele nje izimvo zakho, kwaye sinokujika izimvo zakho zibe yimveliso yempahla yokwenyani.
5. Fumana uMvelisi weMpahla
Ukufumana umenzi othembekileyo kubalulekile ekuveliseni umgca wempahla yakho. Phanda iinkampani ezahlukeneyo ukuthelekisa amaxabiso kunye nobuchule bazo. Landela la manyathelo ukufumana umenzi wempahla womgca wakho:
Misela iiMfuno zakho zeMveliso: Chonga iinkcukacha zeemfuno zakho zemveliso, njengeentlobo zempahla, ubuninzi, kunye namaxesha okufunayo.
IiSampulu zeeMveliso zokuodola: Wakuba udwelise uluhlu olufutshane lwabavelisi abambalwa, odola iisampulu zemveliso ukuthelekisa umgangatho wabo wokushicilela.
Impahla ye-SYHinikeza umgca wempahla kulo lonke elase-United States, e-United Kingdom, eYurophu, e-Australia, eCanada, naseFransi, ekunika uluhlu olubanzi lweemfuno zakho zokuvelisa.5. Ukusasaza iiMveliso zakho
Ngaphambi kokuba uthengise, jonga amaxabiso akho ngokuqwalasela iindleko eziphambili ezifana nezixhobo, ixesha, ukuthengisa, ukupakisha kunye nokuthumela. Ishishini lempahla elijolise kumthamo ophezulu linokukhetha ukuthoba ixabiso lexabiso kwaye lisebenzise izivumelwano kunye nokuthengiswa kweflash ukukhuthaza ukuthenga. Uneendlela ezahlukeneyo zokusasaza: ukuthengisa ngewebhusayithi yakho, iisayithi zomntu wesithathu ezifana ne-Amazon kunye ne-Etsy, kwivenkile, ngokusebenzisa abathengisi bendawo, okanye abathengisi beebhokisi ezinkulu zelizwe. Ukwandisa ukuvezwa kwakho kunye nokuthengisa kuhlala kubandakanya ukusebenzisa amajelo amaninzi.
6. Thengisa iMpahla yakho yeMpahla
Intengiso ibalulekile ekufunyanweni kwebhrendi yakho yimarike ojolise kuyo. Khetha amajelo okuthengisa ahambelana nendawo abathengi bakho. Izicwangciso zokuthengisa ezidumileyo kwiimpawu zempahla ziquka:
Imithombo yeendaba zentlalo (umzekelo, Pinterest, Instagram)
Intengiso kwimidiya yoluntu ehlawulwayo (umzekelo, iiNtengiso zikaFacebook, iiNtengiso zikaYouTube)
Intengiso yokukhangela ehlawulweyo (umzekelo, iintengiso zikaGoogle)
IiForamu (umz., Reddit)
Intengiso yomxholo
Intengiso yeempembelelo
Ukufakwa kuhlawulwe
Izibhengezo zentengiso (umz., Google Adsense)
Iintengiso ze-E-commerce (umz., Iintengiso ze-Amazon, ii-Ads ze-Etsy)
Search engine optimization (SEO)
intengiso ye-imeyile
Inkxaso-mali
Iziganeko zasekuhlaleni
Iindaba zasekuhlaleni
7. Isiphelo
Ukuqala ishishini lempahla likuvumela ukuba udibanise ubuchule kunye ne-acumen yeshishini, ikuvumela ukuba ubone izinto zakho zobugcisa ezinxitywa ngabantu kuyo yonke indawo ngelixa usakha ishishini elinengeniso. Njengomsebenzi we-OEM kunye nomvelisi we-ODM ovela e-China, i-SYH ingubo inikezelaisisombululo esisodwakuyilo kunye nemveliso, kukunceda ukwakha uphawu lwakho lwempahla kunye neshishini. Qhagamshelana nathi ukuguqula amaphupha akho efashoni abe yinyani.