Yuav Ua Li Cas Pib Koj Cov Khaub Ncaws Ua Lag Luam nrog peb
2024-05-31 IB
Yog tias koj muaj lub siab nyiam rau kev zam, pib ua lag luam khaub ncaws tuaj yeem yog txoj hauv kev zoo los hloov koj txoj kev muaj tswv yim rau hauv txoj haujlwm vam meej. Nrog rau qhov yooj yim ntawm kev muag khaub ncaws hauv online, nws yog qhov yooj yim dua mus siv tau los tsim cov khaub ncaws zoo. Muaj ntau ntau cov kauj ruam los muag khaub ncaws, los ntawm kev nrhiav tus kws tshaj lij cov khaub ncaws tsim khoom thiab tau txais cov neeg siv khoom txaus siab. Nov yog cov lus qhia dav dav txog yuav pib ua lag luam khaub ncaws li cas los ntawm pib mus rau qhov kawg:
1. Txhais koj cov khaub ncaws style
Kev lag luam zam yog loj heev, suav nrog suav tsis txheeb npe nrog cov qauv tshwj xeeb thiab niches. Yuav kom sawv tawm, koj yuav tsum txiav txim siab thiab lo rau koj tus kheej style. Qhov no yuav pab koj tsim cov khoom lag luam uas cuam tshuam nrog koj lub hom phiaj kev lag luam thiab tsim kom muaj cov khoom lag luam tus kheej. Txawm hais tias nws yuav ntxias kom txaus siab rau txhua tus neeg, cov khoom lag luam muaj txiaj ntsig zoo tshaj plaws muaj qhov tseeb niche thiab lo rau nws. Nov yog cov piv txwv ntawm cov khoom lag luam zoo tshaj hauv kev lag luam sib txawv:
Wrangler (Casual)
Adidas (Sports)
H&M (Trendy)
Ralph Lauren (Classic)
Xaiv koj lub niche thiab poj niam txiv neej tsom raws li koj lub zog thiab kev mob siab rau.
2. Nkag siab koj cov neeg tuaj saib
Kev txheeb xyuas koj cov neeg siv khoom zoo tshaj plaws yog qhov tseem ceeb thaum pib koj lub lag luam khaub ncaws. Kev zam tuaj yeem ua rau qhov no yooj yim dua thiab nyuaj dua, raws li koj yuav tsum paub tias leej twg yuav hnav koj cov khaub ncaws thiab nrhiav lawv qhov twg (ob qho tib si hauv online thiab offline). Xav txog cov lus nug no los txiav txim siab koj cov neeg tuaj saib:
Lawv yog leej twg?
Dab tsi yog lawv cov khaub ncaws nyiam?
Lawv mus yuav khoom nyob qhov twg?
Lawv kav ntev npaum li cas?
Lawv puas ua raws li cov qauv?
Lawv tus nqi ntau npaum li cas?
Dab tsi cuam tshuam rau lawv cov kev txiav txim siab yuav khoom?
3. Tsim Kev Npaj Ua Lag Luam
Pib los ntawm kev tsim cov phiaj xwm kev lag luam, nthuav dav cov channel uas koj yuav siv los muag koj cov khoom, txawm tias hauv online lossis hauv khw muag khoom, thiab seb koj yuav ua lag luam koj lub lag luam li cas los txhawb kev muag khoom. Tom qab ntawd, sau npe koj lub hom phiaj thiab tsim cov khoom muaj nqis. Xyuas kom meej tias lub npe yooj yim tshaj tawm thiab sau. Thaum koj muaj lub npe lag luam, xaiv cov lus hais (yeem), hom xim xim, thiab tsim koj lub logo. Thaum kawg, sau npe koj lub lag luam thiab thov rau cov ntawv tso cai tsim nyog lossis cov ntawv tso cai uas xav tau hauv koj cheeb tsam.
4. Tsim ib lub cim tsim
Tsim ib qho kev tsim tshwj xeeb yog ib kauj ruam tseem ceeb thaum tsim cov khaub ncaws kab, tshwj xeeb tshaj yog rau cov pib tshiab. Nws pab koj sawv hauv kev lag luam uas muaj neeg coob coob. Ua raws li cov kauj ruam no kom coj koj lub zeem muag mus rau lub neej.
Txhais Koj Hom Lub Npe: Tsim koj lub hom phiaj cov yam ntxwv tshwj xeeb, xws li nws qhov zoo nkauj, lub hom phiaj, thiab cov neeg tuaj saib lub hom phiaj. Lub hauv paus no yuav coj koj cov txheej txheem tsim.
Sketch Koj Lub Tswv Yim: Siv xaum thiab ntawv los kos koj cov tswv yim tsim. Qhov no yuav pab pom koj lub tswv yim thiab ua kom muaj kev hloov pauv tsim nyog.
Koom tes nrog tus kws tsim qauv lossis tus tsim khoom: Ua haujlwm nrog cov kws tshaj lij los tsim cov qauv qauv lossis qauv ntawm koj cov qauv tsim. Qhov no tso cai rau koj pom thiab tweak koj cov qauv tsim hauv lub neej tiag tiag. Yog tias koj tsis paub tus tsim qauv, xav txog ntiav ib tus los ntawm cov platforms zoo li Fiverr, pib ntawm $ 5 xwb. Los yog koj tuaj yeem ua haujlwmnrog SYH Garment, peb muaj cov kws tsim qauv pab pawg, tsuas yog qhia peb koj cov tswv yim, thiab peb tuaj yeem hloov koj lub tswv yim rau hauv cov khoom siv khaub ncaws tiag tiag.
5. Nrhiav ib lub chaw tsim khoom khaub ncaws
Nrhiav ib lub chaw tsim khoom txhim khu kev qha yog qhov tseem ceeb rau kev tsim koj cov khaub ncaws kab. Tshawb nrhiav ntau lub tuam txhab los sib piv lawv cov nqi thiab kev muaj peev xwm. Ua raws li cov kauj ruam no los nrhiav cov chaw tsim khoom khaub ncaws rau koj cov kab:
Txiav txim siab koj cov kev xav tau ntau lawm: Txheeb xyuas qhov tshwj xeeb ntawm koj cov kev xav tau ntau lawm, xws li hom khaub ncaws, qhov ntau, thiab lub sijhawm koj xav tau.
Order Product Samples: Thaum koj tau shortlisted ob peb manufacturers, xaj cov khoom kuaj los piv lawv cov luam ntawv zoo.
SYH Garmentmuab cov khaub ncaws kab thoob plaws hauv Tebchaws Meskas, United Kingdom, Europe, Australia, Canada, thiab Fabkis, muab ntau yam kev xaiv rau koj cov kev xav tau ntau lawm.5. Faib koj cov khoom
Ua ntej muag, txiav txim siab koj tus nqi los ntawm kev txiav txim siab cov nqi tseem ceeb xws li cov khoom siv, sijhawm, kev lag luam, ntim khoom, thiab kev xa khoom. Kev lag luam khaub ncaws tsom mus rau qhov ntim siab tuaj yeem xaiv cov ntsiab lus qis dua thiab siv cov khoom muag thiab muag muag los txhawb kev yuav khoom. Koj muaj ntau yam kev faib tawm: muag ntawm koj tus kheej lub vev xaib, cov chaw thib peb xws li Amazon thiab Etsy, hauv khw, los ntawm cov khw muag khoom hauv zos, lossis cov khw muag khoom loj hauv tebchaws. Maximizing koj qhov raug thiab muag feem ntau yog siv ntau txoj kev.
6. Ua Lag Luam Koj Cov Khaub Ncaws Hom
Kev lag luam yog qhov tseem ceeb rau koj hom kev tshawb pom los ntawm koj lub hom phiaj kev lag luam. Xaiv txoj kev lag luam uas sib haum nrog qhov chaw koj cov neeg siv khoom. Cov tswv yim lag luam nrov rau cov khaub ncaws hom muaj xws li:
Organic social media (xws li Pinterest, Instagram)
Paid social media advertising (xws li, Facebook Ads, YouTube Ads)
Them nyiaj nrhiav kev tshaj tawm (xws li, Google Ads)
Forums (eg, Reddit)
Cov ntsiab lus lag luam
Influencer kev lag luam
Cov chaw them nyiaj
Banner tshaj tawm (piv txwv li, Google Adsense)
E-lag luam tawm (piv txwv li, Amazon Ads, Etsy Ads)
Nrhiav cav optimization (SEO)
Kev lag luam email
Kev txhawb nqa
Cov xwm txheej hauv zos
Xov xwm hauv zos
7. Cov lus xaus
Pib ua lag luam khaub ncaws tso cai rau koj los sib koom ua ke muaj tswv yim nrog kev lag luam acumen, cia koj pom koj cov kev tsim duab kos duab hnav los ntawm tib neeg txhua qhov chaw thaum tsim lub lag luam muaj txiaj ntsig. Raws li tus kws tshaj lij OEM & ODM chaw tsim khoom los ntawm Tuam Tshoj, SYH khaub ncaws muab aib-stop dawsrau kev tsim thiab tsim khoom, pab koj tsim koj cov khaub ncaws hom thiab kev lag luam. Tiv tauj peb kom tig koj txoj kev npau suav zam rau hauv kev muaj tiag.